Playful, illustrative brand identities for creative founders and women-led brands that tell your story and elevate your brand’s presence
SALTYCAKE STUDIO
Hi, I'm Cassie
Founder, Brand Designer and Illustrator
A multi-passionate artist, a professional graphic designer of over ten years and the founder, brand designer and illustrator behind Saltycake Studio.
I love all things art (but only the human-made kind), flowers, cute animals and pretty things but I also swear and snort when I laugh, listen to pop punk and regularly complain about my knees hurting like I’m older than I actually am, so you could say that I’m both a salty and sweet.
You won’t find pre-made templates, cookie-cutter logos or artificial ingredients here…
We should worktogether if...
…you're a Founder, you’re focused but you don’t take yourself too seriously, you’re creative, and you lead with your heart. You started your business because you knew you had more to share with the world, but your brand is not quite at the level you are yet, you have other business-related work that you need to/want to focus on, or you know little to nothing about design or branding. It’s ok, though, because this is where I come in: We’ll work together to continue building your brand, adding to it a generous helping of creativity and authenticity.
What are you craving?The Whole Dang Cake
A completely custom and comprehensive brand identity designed for you from the brand strategy and creative direction, through a full visual identity system, custom illustration, and topped off with your very own brand guidelines.
Investment starts at $2,500
The Cupcake
Call it a “mini brand” if you so desire… this is a from-scratch custom logo system and logo usage guidelines.* Perfect for you if you’re just starting out on your journey.
Investment starts at $1,450
*No, this is not just a logo
The Frosting
Fully custom and human-made Illustration, either digitally or hand-drawn, specifically for brand, print, marketing, digital or apparel.
Investment starts at $500
Sprinkles and Confetti
While they’re not a part of the primary services that I offer: Packaging, labels, print and editorial design, hand-lettering, and hand-painted murals are also within my wheelhouse and can be offered only on a case-by-case basis. Please inquire for pricing.
EVERYTHING YOU SEE IS BAKED FRESH, IN-HOUSE
I believe in the value of real, human-made art and design. If you do, too, we should chat.
Why "Saltycake"?
Several years ago I took an online quiz to find out how salty I was. For context: I was working a 9-5 corporate marketing job that I didn’t like. I thought the results would be worse than they were. But it turns out, that I’m as “salty as a vanilla cupcake”. Nice.
Thanks for being here!
XOXO, Cassie
Founder, Designer and Illustrator of Saltycake Studio
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