SALTYCAKE STUDIO
Brand identity design and illustration baked in-house for creative founders and women-led brands that help you tell your story and elevate your brand’s presence
You don’t just need a new logo...YOUR BRAND CRAVES A BOLD NEW LOOK.
Hi, I'm Cassie
Founder, Brand Designer and Illustrator
A multi-passionate artist, creative professional and the founder, brand designer and illustrator behind Saltycake Studio.
I love all things art*, flowers, plants, cute animals and pretty things but I also swear here and there and I snort when I laugh, listen to pop punk and regularly complain about my knees hurting like I’m older than I actually am, so you could say that I’m both a little salty and a little sweet.
*Human-made, I feel I should specify
You won’t find pre-made templates, cookie-cutter logos or artificial ingredients here…
We should worktogether if...
…you're a creative founder, you’re focused but you don’t take yourself too seriously and you lead with your heart.
But, where do I start?You’ve already started your journey and you’re building your brand. From here we’ll work together to continue building from a foundation of creativity and adding to it a generous helping of authenticity. You’re writing your story, I’m here to design the visuals that help tell and elevate your brand’s overall presence.
What are you craving?The Whole Dang Cake
A completely custom and comprehensive brand identity designed for you from the brand strategy and creative direction, through a full visual identity system, custom illustration, and topped off with your very own brand guidelines.
Investment starts at $2,550
The Cupcake
Call it a “mini brand” if you so desire… this is a from-scratch custom logo system and logo usage guidelines.* Perfect for you if you’re just starting out on your journey.
Investment starts at $1,950
*No, this is not just a logo
The Frosting
Fully custom and human-made Illustration, either digitally or hand-drawn, specifically for brand, print, marketing, digital or apparel.
Investment starts at $1,200
Sprinkles and Confetti
While they’re not a part of the primary services that I offer: Packaging, labels, print and editorial design, hand-lettering, and hand-painted murals are also within my wheelhouse and can be offered only on a case-by-case basis. Please inquire for pricing.
EVERYTHING YOU SEE IS BAKED FRESH, IN-HOUSE
I believe in the value of real, human-made art and design. If you do, too, we should chat.
Why "Saltycake"?
Several years ago I took an online quiz to find out how salty I was. For context: I was working a 9-5 corporate marketing job that I didn’t like. I thought the results would be worse than they were. But it turns out, that I’m as “salty as a vanilla cupcake”. Nice.
Thanks for being here!
XOXO, Cassie
Founder, Designer and Illustrator of Saltycake Studio
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